Herb Alpert Is...
Directed by John Scheinfeld
Starring Aria Alpert Adjani, Lou Adler

Rated NR | Runtime 1 hours & 53 minutes

Presented as part of our Virtual Cinema series.

Herb Alpert turned the Tijuana Brass into gold, earning 15 gold and 14 platinum records, winning nine Grammy Awards between 1966 and 2014, and receiving the National Medal of Arts from President Barack Obama in 2012.

Herb co-founded the indie label A & M Records with his business partner, Jerry Moss, which recorded artists as varied as Carole King, Cat Stevens, The Carpenters, Janet Jackson, Peter Frampton, Joe Cocker, Quincy Jones, Sergio Mendes, and The Police. A&M would go on to become one of the most successful independent labels in history. He has shown his striking work as an abstract painter and sculptor worldwide. And through the Herb Alpert Foundation he has given significant philanthropic support to educational programs in the arts nationwide, from the Harlem School of the Arts and Los Angeles City College to CalArts and UCLA.

John Scheinfeld’s documentary Herb Alpert Is… is a passionate and inspiring exploration of Alpert’s personal and creative journey that reveals the critical events, experiences and challenges that have shaped an extraordinary life and instilled deep within the Grammy-winning trumpeter the desire to make a difference each and every day. Colleagues ranging from Questlove to Sting to Quincy Jones to Burt Bacharach, Richard Carpenter, Sergio Mendes, Bill Moyers and Billy Bob Thornton bring their unique voices and perspectives to telling this remarkable story.



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Herb Alpert Is...
Directed by John Scheinfeld
Starring Aria Alpert Adjani, Lou Adler

Rated NR | Runtime 1 hours & 53 minutes

Presented as part of our Virtual Cinema series.

Herb Alpert turned the Tijuana Brass into gold, earning 15 gold and 14 platinum records, winning nine Grammy Awards between 1966 and 2014, and receiving the National Medal of Arts from President Barack Obama in 2012.

Herb co-founded the indie label A & M Records with his business partner, Jerry Moss, which recorded artists as varied as Carole King, Cat Stevens, The Carpenters, Janet Jackson, Peter Frampton, Joe Cocker, Quincy Jones, Sergio Mendes, and The Police. A&M would go on to become one of the most successful independent labels in history. He has shown his striking work as an abstract painter and sculptor worldwide. And through the Herb Alpert Foundation he has given significant philanthropic support to educational programs in the arts nationwide, from the Harlem School of the Arts and Los Angeles City College to CalArts and UCLA.

John Scheinfeld’s documentary Herb Alpert Is… is a passionate and inspiring exploration of Alpert’s personal and creative journey that reveals the critical events, experiences and challenges that have shaped an extraordinary life and instilled deep within the Grammy-winning trumpeter the desire to make a difference each and every day. Colleagues ranging from Questlove to Sting to Quincy Jones to Burt Bacharach, Richard Carpenter, Sergio Mendes, Bill Moyers and Billy Bob Thornton bring their unique voices and perspectives to telling this remarkable story.